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Brand Applicator

Make everything Claude creates look like it came from your brand. Fill in your brand details once, then just say "make this branded".

What it does

Brand Applicator is a skill for Claude that acts like an in-house brand designer. It reads a single brand file (your colours, fonts, logo rules, tone of voice and layout preferences) and applies it to whatever Claude is producing, so you stop re-explaining your brand in every chat.

It works with:

  • PowerPoint decks
  • Word documents
  • PDF reports
  • LinkedIn carousels
  • React components
  • HTML pages
  • Invoices
  • Email templates

What's inside

  • SKILL.md: the instructions Claude follows for each type of output.
  • references/brand-identity.md: a fill-in-the-blanks brand sheet. Replace each line marked ▶ with your own values.

How to install

  1. Claude app (claude.ai or desktop): go to Settings → Capabilities → Skills, choose Upload skill, and select the ZIP.
  2. Claude Code: unzip it into ~/.claude/skills/ so you end up with ~/.claude/skills/brand-applicator/SKILL.md.

How to use it

  1. Open references/brand-identity.md and fill in your brand. Got a brand guidelines PDF? Give it to Claude and ask it to fill the file in for you.
  2. Ask for anything branded: "create a branded LinkedIn carousel about…", "apply my branding to this report".
  3. Claude flags any brand values you haven't filled in yet and uses clean defaults until you do.

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